Download our eBook: The Art of Attraction

 

What is employer brand, why does it matter, and what’s at stake if it goes wrong?

 

In this ebook you'll discover:

  • How we define employer brand

  • Key elements of a compelling employer brand, from defining your EVP to fostering transparency & authenticity

  • Reflections on why your employer brand matters

Download our guide
Art of Attraction (1)

A little preview...

Candidates are looking for more

As younger generations have joined the job market, candidate priorities have shifted. In fact, there's a whole new hierarchy of needs at play. 

With a newfound spotlight on team culture, flexibility, development and progression, statistics show that 88% of job seekers consider a company’s employer brand before applying for a job.

In other words: if you're not investing in your employer brand, you're missing out on talent.

Our numbers back it up

In 2023, the most common number of applications that candidates submitted on Welcome to the Jungle before someone was hired was: one.

Just one!

If a candidate doesn't feel confident in their fit - or even, if they're not excited about an opportunity - they're not wasting their time applying.

So how can you appeal to them?

Investing in your employer brand is key when it comes to attracting and engaging the right talent (and we mean more than a flashy Careers page).

In this guide we break down what it really is, why it’s crucial and our top tips for getting it right.

Download The Art of Attraction now to take your employer brand to the next level.

Download our eBook