How to scale your culture as your company grows

“A strong culture increases net income 765 percent over 10 years”, according to a Harvard study. But as the company grows, a positive culture that was created spontaneously may disappear as the company incorporates more people.

Can you scale **both a business and a culture?**

Or must you accept that what was once “natural” must evolve, and be formalised?

You don’t have to be a magician to scale your culture, just take a more thoughtful approach to the processes, the communication and the relationships that are created along the way.

In this eBook, you’ll find some theory to understand what culture actually is, the insights from some best-selling authors who’ve given the subject a lot of thought, concrete advice to scale your culture as your company grows, as well as models to follow with the example of Lyft, and not to follow, with the cases of companies whose cultures turned out to be damagingly toxic: Uber and WeWork.